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Alternative Chanels of Distribution in Modern Retail Banking
Janečková, Petra ; Vytopilová, Renata (referee) ; Zeman, Václav (advisor)
The master’s thesis deals with the acquisition of mBank customers through alternative distribution channels and their subsequent analysis. The work consists of the preparation and execution of marketing actions in order to expand portfolio of clients with business accounts. The last part of the work is dedicated to proposal of customer relationship management system, through which could lead to deepening relationships with customers.
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Assortment of payment cards in the Czech Republic
DIBELKOVÁ, Lucie
A target of this work is to explore offer of payment card and their additional services on the czech market. The theoretical part explains the basic concepts which are important to understanding of this topic. All kinds of cards, payment methods and ways to protect cards are defined in teoretical part. The important principles to protect the payment made by the card are also defined. The practical part describes the products offered by the three largest banks in the Czech republic. Prices for services are summarized in the table. Products of the three largest Czech banks are compared thanks to model klients, which are defined. The result is a recommendation of the best credit card for this client. Debit cards are compared too.
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Alternative Chanels of Distribution in Modern Retail Banking
Janečková, Petra ; Vytopilová, Renata (referee) ; Zeman, Václav (advisor)
The master’s thesis deals with the acquisition of mBank customers through alternative distribution channels and their subsequent analysis. The work consists of the preparation and execution of marketing actions in order to expand portfolio of clients with business accounts. The last part of the work is dedicated to proposal of customer relationship management system, through which could lead to deepening relationships with customers.
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Analysis of payment instruments and system in Czech republic
Čech, Petr ; Schlossberger, Otakar (advisor) ; Svoboda, Pavel (referee)
Thesis deals with analysis of payment instruments and systems in Czech republic during online shopping and how czech residents perceive them. In the first part is defined e-commerce and jurisdiction of payment systems. Then e-wallets (Paypal, Skrill and Czech alternative PaySec) are described. After that thesis deals with payment buttons and closely related payment agregators(PayU, Agmo, GoPay). Subsequently aquiring of credit cards is delineated. Last section of theoretical part of thesis deals with new method - payments with mobile phones (Mobito, MasterCard Mobile. In second part of thesis - practical part, there is analysed (with the help of primary survey and other provide surveys) actual situation of relation of czech residents to electronic payment instruments and systems focusing on which method are they using while shopping online and how they perceive security of this systems and instruments.
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The Use of payment cards at the czech retail market
Kubát, Martin ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of the diploma thesis The Use of payment cards at the czech retail market is the analysis of benefits for card holders and the retailers. The theoretical part describes the history of payment cards, their types, variability of their use and supporting services and defines the relationship among holders of payment cards, banks and retailers. The practical part is focused on the research motives for using payment cards by their holders and the retailers.
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